The amount of knowledge a person has in regard to marketing varies upon many factors. There is by no means a maximum amount of information a person is permitted to learn. There is also great variety in what a person decides to learn in regards to marketing ones business.
Imagine your marketing brain as an expandable balloon. It has the ability to remain the same or to expand a great amount. It is important to keep in mind that the amount of knowledge has the ability to get greater. It is also important to make sure that new bits of information be able to enter the mind/balloon.
Home inspectors tend to each be an island to each self. Each one shut off from each other and relatively few willing to share with fellow home inspectors how to market the home inspection business. Inspectors who are close to each other are protective of what methods they do to market a home inspection business. As a result of this “isolation” the overall amount of knowledge in the marketing area is often small and the rate of acquiring new knowledge is slow or stagnant.
To gain home inspection knowledge a person needs to expand their experiences. One way to increase experiences and therefore the opportunity to learn of new marketing ideas is to attend seminars. Even if the seminar is not geared exactly for your type of business you can still learn something. It is important for the potential learner to keep an open mind and be willing to learn. Ideas that come from other industries can often be altered to be useful in a home inspection business.