So you are being pushed by your building client to cut your prices and deliver a cheaper renovation or new build quotation. You know you could do it, but it makes you very edgy. Apart from the risk of completing the job inside the quoted amount, there is the risk that using inferior building materials could work out badly should they fail. And what’s more, to keep costs down you will be forced to hire second rate subcontractors. And at such low profit? Will there be enough profit to mitigate those risks. But more importantly are you happy knowing your client will end up with an inferior job? If only you could teach your client that it’s cheaper to pay more. In this article I suggest three things about teaching your clients that it’s cheaper to pay more.