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Customer Feedback That Delivers “Ah-Ha” Moments to Construction Industry Firms

The first thing that comes to mind when most people think customer feedback is customer survey. While a check-box survey will give you data, it’s not the right approach for a company that manages only a few (or a few dozen) important relationships per year. For most construction-related companies, a few customers determine how successful your company will be this year. It’s smart to reach out to important customers one-on-one to learn how they view you and your competitive landscape and what their current business priorities are.

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